Drive a smarter dealership

Run your entire dealership from one platform.

Your website, vehicle stock, leads, publishing and market intelligence — connected.

Request a demo See how it works

One platform. Your entire dealership.

Manage your website, stock, publishing, leads and market intelligence from one connected workspace.

Publish

Reach buyers on social media and other channels.

Leads & CRM

Follow every enquiry from first contact to sale.

Market Intelligence

All online competitor ads, historical pricing and volumes by brand, model and vehicle type.

From buying a car to selling it.
A connected workflow.

A smarter way to run your dealership. From sourcing to sale, everything works together.

01
Add the vehicle
Enter or import vehicle details with VIN.
02
Understand the market
See comparable vehicles and get pricing insights.
03
Prepare the advert
Generate titles, photos and descriptions with AI.
04
Publish
List on your website and other channels.
05
Capture the lead
All enquiries in one CRM.
06
Follow up & sell
Track conversations and turn leads into happy customers.

Market intelligence

Don’t guess what a car is worth.See the market.

We continuously track competitor ads, so you can compare and price with confidence.

BMW 320d

2022 · 78,000 km

DieselAutomatic3 Series

Your price

€28,950

Comparable market

€28,200 – €30,100

Comparable listings

Typical days online

Market position

Competitive

Price distribution (similar vehicles)

Your price €28,950

€22k€24k€26k€28k€30k€32k€34k

Comparable vehicles on the market

View all

BMW 320d

2021 · 78,000 km

€28,400

BMW 320d

2022 · 74,000 km

€29,250

BMW 320d

2022 · 80,000 km

€27,950

Every interested buyer. One place.

No more missed opportunities. Turn more enquiries into sales.

Explore lead management

New leads 3

Thomas De Smet

BMW 320d

Today, 9:24

Sophie Laurent

Audi Q3

Today, 10:24

Maxime Bernard

Mercedes GLC

Today, 11:24

Contacted 2

Michael Jansen

Volkswagen Golf

Yesterday

Emma Dubois

Volvo XC60

Yesterday

Appointment 2

Peter Van Hove

Audi Q5

Fri 11:00

Laura Martin

BMW X3

Fri 11:00

Sold 1

Ahmed El Idrissi

VW Tiguan

Sold · Mon 10:15

Built specifically for car dealers.

Everything you need, without the complexity.

See all features

VIN

Vehicle data where available

Car-Pass

Belgian vehicle history workflow

Vehicle media

Photos and videos stay with your stock

Market comparisons

See comparable advertised vehicles

Dealer website

Your inventory becomes your showroom

Automotive publishing

Publish where your buyers are

Start with one clear Auto-Dealer24 subscription

See the platform, included credits and extra credit packs in a short demo tailored to your dealership.

Request a demo View subscription

Privacy Policy

Last updated: 3 October 2026

Auto-Dealer24 is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how personal data is collected and processed when you visit an Auto-Dealer24 website, contact us, request a demonstration, register your interest in Auto-Dealer24, become a customer, use an Auto-Dealer24 account, or otherwise interact directly with Auto-Dealer24.

It also explains how personal data may be shared with authorized Auto-Dealer24 distribution partners in the country you select.

1. Who is responsible for Auto-Dealer24?

Auto-Dealer24 is developed, operated and owned by:

Sofmar Traicon Ltd 10 Stefan Karadzha Str., Floor 3-4 Sredets District Sofia, Bulgaria VAT: BG-205.520.042 Website: auto-dealer24.com Privacy contact: info@trai-con.eu

Sofmar Traicon Ltd is responsible for the Auto-Dealer24 platform, its intellectual property and the operation of the Auto-Dealer24 website and SaaS infrastructure.

For the processing activities described in this Privacy Policy, Sofmar Traicon Ltd generally acts as the data controller, except where we explicitly state otherwise.

2. Local Auto-Dealer24 distribution partners

Auto-Dealer24 is commercially represented in selected countries through authorized local distribution partners.

These partners may provide services such as sales, product demonstrations, onboarding, local commercial support and customer relationship management.

When you select a country on our website and submit a demo request, contact request or similar enquiry, we may provide your information to the authorized Auto-Dealer24 distribution partner responsible for that country.

The relevant partner will be identified to you on the Contact page before you submit your request whenever a local distributor is active.

Your selected country, rather than the language in which you use the website, determines which local commercial team receives your request.

For example, a person using the Dutch-language website who selects Belgium will be routed to the Belgian Auto-Dealer24 partner rather than automatically to the Netherlands.

3. Personal data we collect

Depending on how you interact with Auto-Dealer24, we may collect information such as your name, dealership or company name, business email address, telephone number, job or business role, selected country, preferred language, dealership size or number of vehicles, products or functions you are interested in, messages or information you provide to us, demo and sales history, account information, support communications and billing or contractual information.

When you use our websites or online services, we may also process technical information such as IP address, browser and device information, timestamps, requested pages, security logs and cookie or consent information.

If you become an Auto-Dealer24 customer, we may process information necessary to create and administer your organization, users, subscription, billing, support relationship and access to the platform.

4. Why we process personal data

Purpose	Typical legal basis
Responding to contact requests and questions	Our legitimate interest in responding to business enquiries
Providing a requested demonstration	Legitimate interests and, where applicable, steps requested before entering into a contract
Routing an enquiry to your selected country's distributor	Legitimate interests in operating our local sales and distribution model
Creating and managing an Auto-Dealer24 customer account	Performance of a contract where applicable, and legitimate interests in managing our B2B customer relationship
Providing the Auto-Dealer24 SaaS service	Contractual necessity and legitimate interests, depending on the relationship
Customer support and onboarding	Contractual necessity and legitimate interests
Billing, accounting and legal records	Contractual necessity and compliance with legal obligations
Security, fraud prevention and platform integrity	Our legitimate interests in protecting the platform, users and systems
Improving the website and service	Legitimate interests for strictly necessary operational analysis; consent where non-essential analytics technologies are used
Marketing communications	Consent where required, or another lawful basis where expressly permitted by applicable law
Establishing, exercising or defending legal claims	Legitimate interests and applicable legal obligations

Where we rely on legitimate interests, we consider whether those interests are compatible with your rights and reasonable expectations.

Where we rely on consent, you may withdraw that consent at any time without affecting processing that took place before withdrawal.

5. Demo requests and contact enquiries

When you request a demonstration or contact Auto-Dealer24, we may ask for information such as your name, dealership, business email address, telephone number, dealership size, country, areas of interest and any message you choose to provide.

We use this information to understand your request, prepare an appropriate response or demonstration, discuss Auto-Dealer24 with you and manage the resulting commercial relationship.

If an authorized Auto-Dealer24 distributor operates in the country you select, the information necessary to handle your enquiry may be shared with that distributor.

For countries where no local distributor is active yet, the enquiry may instead be handled by Sofmar Traicon Ltd.

We do not determine your commercial territory purely from your website language.

If approximate location or IP information is used to suggest a country, it is only a suggestion and you remain able to select the appropriate country yourself.

6. Personal data processed inside the Auto-Dealer24 platform

This Privacy Policy primarily describes personal data that Auto-Dealer24 processes for its own purposes, such as website visitors, prospects, customer contacts and Auto-Dealer24 account users.

Auto-Dealer24 customers may also use the SaaS platform to process personal data relating to their own leads, customers, employees or other contacts.

For example, a dealership may store an interested buyer's name, contact details, vehicle enquiry, notes and follow-up information in Auto-Dealer24's Leads & CRM functionality.

For this type of customer-controlled data, the respective dealership generally determines why that data is collected and how it is used. Where Sofmar Traicon Ltd processes such personal data solely on behalf of the dealership, the relationship is governed by the applicable customer agreement and Data Processing Agreement (DPA).

Dealership customers are responsible for providing their own customers and leads with any privacy information required for the dealership's processing activities.

7. Who we may share personal data with

We may disclose personal data where reasonably necessary to organizations that help us provide and operate Auto-Dealer24.

This can include the authorized Auto-Dealer24 distributor for your selected market; infrastructure and hosting providers; email and business communication providers; CRM and customer-support systems; payment, invoicing and accounting providers; analytics or website-service providers where permitted by your cookie choices; technical and security providers; professional advisers such as accountants and lawyers; and public authorities where disclosure is legally required.

Where a service provider processes personal data only on our behalf, we require appropriate contractual and data-protection safeguards.

Where another organization processes personal data for its own purposes as an independent controller, that organization is responsible for its own processing activities and privacy obligations.

8. International data transfers

Sofmar Traicon Ltd is established within the European Union, and the initial Auto-Dealer24 distribution markets are also within the EU.

However, some technology or service providers used to operate Auto-Dealer24 may process information outside the European Economic Area.

Where personal data is transferred outside the EEA, we use an appropriate transfer mechanism where required, such as an adequacy decision or the European Commission's Standard Contractual Clauses, together with additional safeguards where appropriate.

9. How long we keep personal data

We keep personal data only for as long as it is reasonably required for the purpose for which it was collected, and where necessary to meet contractual, accounting, tax, security or legal obligations.

10. Cookies and similar technologies

Auto-Dealer24 may use cookies and similar technologies for purposes such as website operation, authentication, security, remembering user preferences and measuring website usage.

Strictly necessary technologies may be used where required for the website or service to function.

Non-essential analytics, advertising or similar technologies should only be activated according to the visitor's consent choices where consent is required.

Information about optional technologies, including their provider, purpose and duration, should be made available before you are asked to consent.

Visitors should be able to accept or refuse optional cookie categories and later change their choices.

The functional preference cookies ad24_market and ad24_language remember only the market and language you explicitly choose, for 180 days. Country suggestions do not set these cookies. They use Secure on HTTPS and SameSite=Lax. You can change your choice through the selectors or remove these cookies in your browser. Country-level suggestions use CloudFront; we do not store precise location or raw IP addresses for market selection.

11. Marketing communications

Where you ask to receive product news, availability notifications, commercial information or other marketing communications, we may use your contact information for those purposes in accordance with applicable law.

You may unsubscribe or object to further direct marketing at any time by using the unsubscribe option included in the communication or by contacting us.

We may retain a minimal suppression record after an opt-out so that we can respect your preference and avoid contacting you again for that marketing purpose.

12. Your data-protection rights

Subject to the conditions and limitations of applicable data-protection law, you may have the right to request access to your personal data; correct inaccurate information; request deletion; request restriction of processing; object to certain processing; receive eligible data in portable form; and withdraw consent where processing is based on consent.

You also have protections relating to decisions based solely on automated processing where those decisions produce legal or similarly significant effects.

To exercise your rights, contact:

info@trai-con.eu

We may need to verify your identity before responding to certain requests.

13. Automated decision-making

Auto-Dealer24 may use automation and artificial intelligence within product functionality, for example to assist with vehicle information, market analysis, advertisements or other dealership workflows.

Unless specifically communicated otherwise, we do not use personal data collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects for you.

14. Security

We use appropriate technical and organizational measures intended to protect personal data against unauthorized access, disclosure, alteration, loss or destruction.

Access to personal data is limited according to operational need and applicable permissions.

No internet-based service can guarantee absolute security, and our security practices are reviewed and updated as our platform evolves.

15. Your right to complain

If you believe your personal data has been processed in violation of applicable data-protection law, you may contact us first so that we can investigate your concern.

You also have the right to lodge a complaint with a competent supervisory authority, particularly in the EU Member State where you normally live, where you work or where you believe an infringement occurred.

As Sofmar Traicon Ltd is established in Bulgaria, the Bulgarian data-protection authority is:

Commission for Personal Data Protection (CPDP) 2 Prof. Tsvetan Lazarov Blvd. 1592 Sofia Bulgaria

You may also contact your local EU supervisory authority where applicable.

16. Links and third-party services

Auto-Dealer24 may contain links to third-party websites, platforms or services.

Their privacy practices are governed by their own privacy notices, and Auto-Dealer24 is not responsible for the privacy practices of independent third parties.

Where third-party services are integrated directly into Auto-Dealer24 and process personal data on our behalf, we handle those relationships according to applicable data-protection requirements.

17. Changes to this Privacy Policy

We may update this Privacy Policy as Auto-Dealer24 develops, additional country distributors are appointed, our service providers change or legal requirements evolve.

The current version will always be published on this page together with the date of the latest update.

Where a change materially affects how we process personal data, we will provide additional notice where appropriate.

18. Contact

For questions about this Privacy Policy or the processing of your personal data, contact:

Sofmar Traicon Ltd Auto-Dealer24 10 Stefan Karadzha Str., Floor 3-4 Sredets District Sofia, Bulgaria

Privacy email: info@trai-con.eu

For sales, demonstrations or onboarding, please use the Auto-Dealer24 Contact page and select your country so that your request can be handled by the appropriate local Auto-Dealer24 team.

Run your entire dealership from one platform.

One platform. Your entire dealership.

Dealer Website

Inventory

Publish

Leads & CRM

Market Intelligence

From buying a car to selling it.A connected workflow.

Add the vehicle

Understand the market

Prepare the advert

Publish

Capture the lead

Follow up & sell

Don’t guess what a car is worth.See the market.

BMW 320d

Price distribution (similar vehicles)

Comparable vehicles on the market

BMW 320d

BMW 320d

BMW 320d

Every interested buyer. One place.

New leads 3

Thomas De Smet

Sophie Laurent

Maxime Bernard

Contacted 2

Michael Jansen

Emma Dubois

Appointment 2

Peter Van Hove

Laura Martin

Sold 1

Ahmed El Idrissi

Built specifically for car dealers.

VIN

Car-Pass

Vehicle media

Market comparisons

Dealer website

Automotive publishing

Start with one clear Auto-Dealer24 subscription

Ready to see Auto-Dealer24 in action?

From buying a car to selling it.
A connected workflow.